REAL ACTIVE LEADS DOWNTOWN REOPENING CELEBRATION

OVERVIEW

Real Active is proud to have taken the lead to develop and execute BloomSF, a weeklong celebration at the end of March 2022 designed to bring employees and visitors back to the City. 

Real Active collaborated with Mayor London Breed’s Downtown Recovery team from the Office of Economic and Workforce Development (OEWD) recruiting participating venues (Ferry Building, Embarcadero Center, Salesforce Transit Center, Westfield Centre, The Crossing at East Cut) and multiple community benefit districts to energize downtown with a series of events, activities and entertainment. In order to provide visual cues ahead of the celebration, a series of art installations were located at major transit points.

RESULTS

Kicked off by Mayor Breed’s press event, all local TV stations covered BloomSF with a total of 37 live broadcast segments. Print and digital coverage was extensive including national outlets Bloomberg, Microsoft News, Yahoo News and iHeartRadio. Gross impressions exceeded 147 million and total media value was over $1.7 million. Lastly, attendance at participating venues was on average 23% higher compared to the previous week.