REAL ACTIVE LEADS DOWNTOWN REOPENING CELEBRATION
OVERVIEW
Real Active is proud to have conceptualized and led the execution of BloomSF, a weeklong celebration at the end of March designed to bring employees and visitors back to the City.
Real Active collaborated with Mayor London Breed’s Downtown Recovery team from the Office of Economic and Workforce Development (OEWD) and organized the participating venues (Ferry Building, Embarcadero Center, Salesforce Transit Center, Westfield Centre, The Crossing at East Cut) and organizations (East Cut Community Benefit District and the Union Square Alliance) to revitalize downtown with a series of events, activities and entertainment. To provide visual cues that change was afoot, a series of floral art installations were located at major transit points.
