About the Company
Whether increasing footfall, supporting leasing efforts, activating new revenue streams or providing community-driven amenities, Real Active helps property owners and stakeholders realize the potential of their assets.
As reliance on technology and digital communication further isolates people professionally and socially, today more than ever people seek shared experiences.
In order to attract and retain visitors, Real Active develops a customized activation plan to provide experiences that are authentic and organic.
We also bring a suite of professional service providers to our projects that can provide world-class design, sponsorship strategy, creative and marketing capabilities.
About the Process
Real Active utilizes a collaborative process to achieve client objectives while working within the project framework. We start with a site assessment, evaluate past activation efforts and review offerings within the relevant marketplace to understand which amenities may be lacking in the community. We also factor in aspects of the site, company and locale to develop authentic and customized solutions.
After the evaluation process is complete, a list of proposed programming is developed encompassing a variety of categories including food & beverage, immersive & experiential, health & wellness, entertainment and the arts.
Programming is overlaid onto the site layout to develop a curated and optimized program, factoring in traffic flows, complimentary services, operational needs, infrastructure and safety.
Real Active can develop and execute operational agreements based on desired terms, budget and engagement structure, allowing stakeholders to focus on their core responsibilities.
About the Founder
Kipp Kjeldgaard founded Real Active to harness his experience in real estate and passion for immersive and communal experiences. After starting his career in commercial real estate services and later working for a large public real estate investment management company, Kipp started consulting for organizations who were looking to expand their operations through community programming and site activations.
Through his work and on behalf of his clients, Kipp's projects and stakeholders include Hudson Pacific's Ferry Building, the Salesforce Transit Center, Off the Grid, the Mayor's Office of Housing and Community Development, Street Soccer USA, the Port of San Francisco, the TJPA and SFRPD.
PROJECTS & PARTNERS